Cookie Policy

Effective Date: April 2026

Last Updated: April 2026

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website operators information about how their site is being used.

Cookies set by the website operator (in this case, Stadium Route) are called “first-party cookies.” Cookies set by parties other than the website operator are called “third-party cookies.” Third-party cookies enable features or functionality provided by third parties to be used on or through the website, such as advertising, interactive content, and analytics.

2. HOW STADIUM ROUTE USES COOKIES

Stadium Route uses cookies and similar tracking technologies on stadiumroute.com for the following purposes:

Essential Operation: To ensure the website loads correctly and core navigation functions work.
Analytics & Performance: To understand how visitors interact with our content, which pages are most visited, and how users navigate between sections.
Advertising: To serve relevant advertisements through Google AdSense and to measure ad performance.
Affiliate Tracking: To attribute referral commissions when you click through to partner services such as hotel booking platforms and eSIM providers.

3. TYPES OF COOKIES WE USE

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences or navigating between pages. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

3.2 Analytics & Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Service used: Google Analytics

3.3 Advertising Cookies (Google AdSense)

We display advertisements on our website served by Google AdSense. Google AdSense uses cookies to serve ads based on your prior visits to our website or other websites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.

You may opt out of personalized advertising by visiting Google’s Ads Settings at: https://adssettings.google.com

Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting: www.aboutads.info

3.4 Affiliate & Functional Tracking Cookies

When you click on affiliate links on our website (for example, links to hotel booking platforms, eSIM providers, or travel services), tracking cookies may be placed on your device by our affiliate partners. These cookies enable our partners to identify that you were referred from Stadium Route so that we may receive a commission if you make a purchase. This is at no extra cost to you.

Affiliate partners may include: Booking.com (Awin), Travelpayouts, Airalo, and other travel service providers.

4. THIRD-PARTY COOKIES

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website and deliver advertisements on and through the website. The following third parties may place cookies on your device when you visit stadiumroute.com:

Google LLC (Analytics, AdSense, and reCAPTCHA) — privacy policy at policies.google.com/privacy
Awin / Booking.com — affiliate tracking cookies
Travelpayouts — affiliate tracking cookies

We do not have direct control over the information collected by these third-party cookies. For more information about these cookies, please refer to the respective privacy policies of these third parties.

5. COOKIE CONSENT AND YOUR CHOICES

5.1 Your Consent

When you first visit stadiumroute.com, you will be presented with a cookie consent banner. You can choose to accept all cookies, accept only necessary cookies, or customise your preferences by category. You can update your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer.

5.2 Browser-Level Control

Most web browsers allow some control of cookies through the browser settings. You can set your browser to refuse cookies or to delete certain cookies. However, if you block all cookies (including essential cookies), you may not be able to access all or parts of our site.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Browser-specific instructions for managing cookies:

Google Chrome: Settings > Privacy and Security > Cookies and Other Site Data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Cookies and Site Permissions

5.3 Opting Out of Google Advertising Cookies

You can opt out of Google’s use of cookies for advertising purposes by:

Visiting Google’s Ad Settings: https://adssettings.google.com
Installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Visiting the Network Advertising Initiative opt-out page: www.networkadvertising.org/managing/opt_out.asp

6. DO NOT TRACK SIGNALS

Some browsers incorporate a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Because there is not yet a common understanding of how to interpret the DNT signal, our website does not currently respond to browser DNT signals. However, you can use the range of other tools provided in this policy to control cookie usage.

7. COOKIES AND GDPR / CCPA

7.1 European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we obtain your consent before placing any non-essential cookies on your device in accordance with the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). You have the right to withdraw your consent at any time by updating your cookie preferences.

As of January 2024, Stadium Route uses a Google-certified Consent Management Platform (CMP) that integrates with the IAB Transparency and Consent Framework (TCF) to manage your cookie consent for advertising purposes. This ensures that advertising partners, including Google AdSense, only process your data when you have given valid consent.

7.2 California Users (CCPA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). The use of advertising cookies (including Google AdSense) may be considered a “sale” of personal information under CCPA. You can opt out of this by:

Adjusting your cookie preferences via our cookie consent banner
Visiting Google’s Ads Settings to opt out of personalized advertising
Contacting us at hello@stadiumroute.com to exercise your CCPA rights

8. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

9. CONTACT US

If you have any questions about our use of cookies or other technologies, please contact us:

Stadium Route

Website: stadiumroute.com

Email: hello@stadiumroute.com

Contact Form: stadiumroute.com/contacts

This Cookie Policy is part of the Stadium Route Privacy Policy and Terms of Service.

Stadium Route is not affiliated with FIFA or any official World Cup organizer.